Moonpie

MoonPie presents:
Sun vs. Moon 2024 – Brutality in the Totality

The 2024 solar eclipse was the moon’s chance to dominate the sky, and MoonPie’s chance to dominate the internet. So we hyped up this celestial event like it was an epic wrestling match. With real wrestlers. And yes, it was as insane as it sounds.

Results

4 billion

earned media impressions

$37 million

ad value equivalency

1107% increase

In Amazon sales

up 50%

Walmart sales preceding the eclipse

@theoriginalmoonpie APRIL 8TH IS GONNA BE A TOTAL SOLAR SNACKDOWN #eclipse #solareclipse ♬ original sound - moonpie